Can Nice Smells Help Sell Homes?
Have you got a big one? A small one? Maybe you’ve got a wonky one.
Whatever its shape or size, we’ve all got one.
We’re talking about your hooter. Smack bang in the middle of your face; the nose is a great tool when trying to sell your home.
Known as ‘scent branding’, businesses all over the world are investing in signature scents to harness the power of smells, memories, and emotion.
In simple terms, a nice smell can help your property stand out in a crowded market.
In this two-minute read, we look at some of the top scents you can easily use to get your buyers’ noses twitching.
Baking
It’s an oldie, but a goodie. A recent poll by Bankrate UK found that baking was the winning smell for buyers of all ages. Those heady scents of rising yeast evoke emotions of comfort and safety.
You don’t have to be Mary Berry producing perfect loaves, but you could get some pre-made cake mix to pop in the oven before a viewing. If you’re a disaster in the kitchen, you can also buy ‘fresh bread’ scented candles.
Fresh linen
The smell of clean clothes is a winner when it comes to younger buyers. But instead of hanging out your laundry for all to see, grab yourself a fresh linen scented candle. It’s an aroma most associated with cleanliness.
Lavender
Once you get away from the bees hovering around a lavender bush, you can’t help but notice that intoxicating smell. So, it’s no surprise that the smell of lavender ranks highly when it comes to favourite fragrances. Lavender has got lots of positive qualities and is known for evoking feelings of calm and relaxation.
Coffee
Put your instant blend away, we’re talking about real freshly brewed coffee. It’s a strong smell that’s popular with younger age groups, and brewing a fresh pot before a viewing is easy (and cheap) to do. And if you get on well with the potential buyers, why not share a brew with them?
Vanilla
One of the most popular scented candle variations, vanilla is a great way to disguise unpleasant smells in the home (think whiffy pets or dirty gym kits). Aromatherapy buffs also believe that vanilla is a great stress reliever, creating a calm environment. What better smell to help sell your property?
Next Steps - Download our FREE eBook - How to prepare your home ready for the photographer
When selling your home, photography is the most important marketing tool that you have. It is likely that the first time a buyer will come across your home will be by using one of the popular property portals such as Rightmove or Zoopla. The first glimpse they will have of your home will be through your property images, so they need to look right.
In this eBook you will discover how to wow your buyer and encourage them to pick up the phone to book a viewing. Use our checklist to stage and prepare each room ready for your photos.
Top Tip: Less is more when filling your home with scents, so don’t go crazy with artificial smells such as air fresheners. Instead, keep the aroma subtle and fresh.
If you’re thinking about selling your home, contact us at Sure Sales & Lettings today – we’ve a nose for sniffing out the best results for our clients.
