How tapping into buyers’ senses could sell your home in Burton
When it comes to preparing your home for sale you need to ensure it tantalises all the buyers’ senses. Our senses play an important part in all of our buying decisions, whether it’s how something looks, smells or tastes, every day we make choices based on what our senses tell us we like. Yet when it comes to selling a home, most people don’t cons
When it comes to preparing your home for sale you need to ensure it tantalises all the buyers’ senses. Our senses play an important part in all of our buying decisions, whether it’s how something looks, smells or tastes, every day we make choices based on what our senses tell us we like. Yet when it comes to selling a home, most people don’t consider all the senses when preparing their home for sale, yet get it right and you can tap into the most powerful sensation of all, which you can’t bottle or buy. When a buyer walks in and knows they have found ‘the one’ you are racing toward your property being sold. So how can you tap into a buyer’s senses to sell your home in Burton-on-Trent?
Delight with sight
It will be no surprise that how your home looks has a direct impact on its appeal to potential buyers, and even though we’re told never to judge a book by its cover, more often than not we do. This is why it’s essential that every inch of your home, inside and out, has been lovingly presented and is kept clean, tidy and clutter-free. Although you want to offer buyers a blank canvas that allows them to see how they can make it their own, you don’t want a sterile look where the true essence of ‘home’ has been removed.
As the dark nights are still upon us, lighting is also an important way to delight with sight. Utilise your home’s natural light as much as possible and keep any binds and curtains open. Lamps can create atmosphere and help your home feel warm and welcoming, and an outside light is essential to start your viewing off on the right track.
Sooth with scents
Scents are powerful in that they can spark emotional responses and memories, both positive and negative. When it comes to your home, it’s essential to be mindful of the aromas that can arise from having pets, so we would always advise you remove any pet accessories and give your carpets a deep clean before viewings commence. Think about what you eat the night before a viewing, as certain dishes and takeaways can leave an unpleasant smell that lingers. Although artificial scents can provide a subtle fragrance some can be overpowering and thus off-putting – try and stick to natural aromas such as fresh flowers, clean linens and citrus fruits.
Satisfy with sounds
Noise is always a concern for potential buyers, so if you live in a peaceful location then let your home sell itself. It can be hard to conceal unwanted sounds from the neighbourhood but it’s always advisable to be honest, as concealing this kind of information could hinder your sale further down the line.
Tantalise with taste
How many viewings have you been on where the sellers have tried to tantalise you with taste? We can imagine never, and isn’t it something that you would always remember? Why not leave a small sample of something for them to enjoy whilst they’re in your home? This little kind gesture will help buyers relax and they will often stay longer as a result, meaning they will start to really see your home and what it can offer, rather than flying round each room. Make them feel at home!
Tempt with touch
You may not think touch could play a valuable role in selling your home, but let us persuade you. On viewing a kitchen we can guarantee that buyers will be touching your worksurface and opening cupboards. By introducing some luxurious soft furnishings you can tempt them with touch – not only will this make a property feel more homely, they can also appeal to their other senses too.
Make it the one
At Sure Sales & Lettings we want your home to be unforgettable, that property that buyers just don’t want to leave and are determined to make their own. Therefore when getting your home ready for sale, don’t forget to tap into their senses and you will soon see your Burton-on-Trent home sold. Call our team today on 01283 537120.