Why using old photos of your rental property is a big mistake!
Today's rental market is extremely competitive, when tenants are searching online the second prospective tenants see dull photos of your rental they will quickly click back and keep scrolling.
Your advert is usually the first time your prospective tenant is introduced to you, so it's logical to aspire to make a good impression. Many online adverts are guilty of poorly taken photos with weird angles, poorly lit rooms, or awkward shots (toilet seat up, anyone?). Here are some tips on preparing your property and why having professional photos is a critical stage in your marketing.
If you’re prepared to accept poor standards with your photos and marketing, you will also be targeting an audience that equally accepts lower standards – not the ideal long-term tenants!
So how do we avoid this?
A Rent-Ready Interior
Before any photos can be taken it’s essential your property is orderly, clean, and rent-ready. Take a look around and make sure there are no cleaning products on show, extra clothing is tucked away, and each room is absolutely clutter free. You can also consider staging the interior with a few items – such as a vase on the dining room table or a bowl of fruit on the kitchen counter. Each extra detail will help your property grab the attention required and achieve the best possible rental income.
A Rent-Ready Exterior
This is the second opportunity for your property to give the best impression possible. Before prospective tenants even walk through the door or click into your advertisement, they will be judging your front shot as they scroll down.
Getting the basics right such as freshly landscaping a front lawn and tending to flower beds will make a huge difference when the photo is taken.
A professional photographer will ensure amateur mistakes are not made such as leaving bins in the shot, getting the best angle, and including the right amount of surrounding aspects.
Using Facebook
Usually the home of poorly taken photos of rental properties!
Facebook is an extremely powerful tool when marketing your property and getting it immediately in front of prospective tenants. Your aim is to attract a great tenant who is prepared to pay what your property is worth in the current rental market after you have put in all the hard work during preparations.
If you are after the best possible income and use poorly taken photos your property will often get overlooked or attract the wrong tenant.
Get this step right and you will have a pool of interest from which you can select the most attractive tenant available.
Reports show that professional photos get a significantly higher traffic level than using old poorly taken shots, meaning you or the agent will have a wider choice of tenants applying.
Virtual Tours
In today’s world having the ability to hold Virtual Viewings is just as important as face to face appointments. We are all getting used to the increased requirement of technology and making this stage as simple and smooth as possible can determine whether your property stays vacant or not.
Having access to 3D virtual showcasing technology can separate you from the crowd and provides your future tenant to take a tour around your property from the comfort of their home. After clicking into your Ad and by the end of a well-presented Virtual Tour your prospective tenant has already made a huge step in their decision and the physical viewing becomes more of a formality!
Check out our Virtual Tours and have a browse through one of our recent listings by clicking the link here!
What Next?
At Sure we understand the importance of setting up the foundations of your rental property and the attention to detail required.
It is imperative to have a clear marketing strategy if you want to attract the best tenants, tenants that will look after your property and pay on time.
If you want to know more about how we structure our marketing to find the perfect prospective tenant and achieve the best possible rental yield,
Click Here to get a call from one of our agents!
