Why Virtual Tours are a Must in Your 2021 Marketing Plan
Before 2020, the Virtual Tour was a luxury piece of marketing, found only on the most exclusive homes.
In 2021, COVID-19 changed that, 3D Virtual Tours have become a must for estate agent. In areas where social distancing restrictions are extreme, or where full or partial pandemic-related lockdowns are in effect, Virtual Tours have become nothing less than a lifeline to buyers and sellers alike.
Buyers searching for their next home who are treated to a 360° Virtual Tour can ‘walk’ through the listing as many times as they like.
Pre-qualified Viewers
Since we began using Virtual Tours at the beginning of 2020 the team has found that buyers and tenants whose initial interaction with a property has been via a 3D Virtual Tour are visiting the property physically for the first time are very knowledgeable and prepared, it’s like it’s their second viewing.
At Sure we now insist each viewing request has a virtual viewing before they physically view your home, this eliminates time wasters and means physical viewings are highly motivated and qualified viewers.
This leads to fewer people aimlessly wondering around and less stress trying to prepare your home each time someone wants to view.